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Investment Analysis for Guillermo Furniture

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Guillermo Furniture Store has 3 possible choices such as they can evolve into broker or can make high-tech or keep their current strategy. They can break their project into current, high tech and broker. Being independent, Guillermo does not relish the idea of being acquired by a larger competitor, Guillermo also is not looking to expand his management responsibilities by acquiring another organization either; that could affect his time with his family in ways that he will not enjoy.

Based on the data which is the best option for Guillermo considering all factors?

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Solution Summary

I added a tab in Excel for you. The decision is based mostly on qualitative factors and general estimates of investments needed for each option (no specific data given on this).

Solution provided by:
Carol Sargent, PhD
Education
  • BSc, University of Virginia
  • MSc, University of Virginia
  • PhD, Georgia State University
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