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    Investment Analysis for Guillermo Furniture

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    Guillermo Furniture Store has 3 possible choices such as they can evolve into broker or can make high-tech or keep their current strategy. They can break their project into current, high tech and broker. Being independent, Guillermo does not relish the idea of being acquired by a larger competitor, Guillermo also is not looking to expand his management responsibilities by acquiring another organization either; that could affect his time with his family in ways that he will not enjoy.

    Based on the data which is the best option for Guillermo considering all factors?

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    Solution Summary

    I added a tab in Excel for you. The decision is based mostly on qualitative factors and general estimates of investments needed for each option (no specific data given on this).