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Prepare 400 words evaluating various infrastructures and natural resources present within the Sweden and host countries (e.g., port facilities, airports, roads, raw materials, telecommunications, industrial zones). Determine whether these infrastructures and the availability of natural resources opportunities to IKEA, and explain why.

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Prepare 400 words evaluating various infrastructures and natural resources present within the Sweden and host countries

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Sweden's vast forests of spruce, pine and other softwoods supply a highly-developed sawmill, pulp, paper and finished-wood-product industry. As Furniture is a major offering of IKEA, it is indeed benefited by Sweden's rich forest resources as it can have access to a steady supply of raw materials at cost effective rates.

Sweden is a gateway to the European Union, Scandinavia, the Baltic countries and the rest of Europe, which offers strong competitive advantage to IKEA to operate out of this country. As a member of the EU, Sweden has access to the world's largest free trade zone of over 370 million consumers. It is located in a strategic location for trading with the emerging Baltic countries, which provides another 100 million consumers.

In terms of logistics and transportation, Sweden has the fourth best logistics industry ...

Solution provided by:
Sheetal Jain, PGDM
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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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