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A cold call, a blog, and a $20 million lawsuit: A North Carolina entrepreneur blogs a warning to her industry?and gets sued for her troubles.

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McCuan, J. (2008, November). A cold call, a blog, and a $20 million lawsuit: A North Carolina entrepreneur blogs a warning to her industry?and gets sued for her troubles. Inc., 28-30. Write a case analysis of the case. Must be in APA format. Must use attached template and use in-text citation

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Solution Summary

The expert examines North Caroline entrepreneur blogs a warning to her industry is examined.

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I am going to leave the summary and conclusions to you. I have provided an outline of the assignment using the template provided. It is not a complete essay and you will need to address issues from the lectures and text to make it complete.

Ranked issues and relevant information?list and rank from most to least important key communication issues.
VMT did not give Richard the complete information needed to make an informed decision. The caller asked for an interview and implied, but did not state specifically, that the film might be aired on television.
Richard assumed the fact of the airing without asking for assurance or verification/clarification of what she thought she heard.
VMT waited until well into the negotiation before mentioning the costs to Richard and her company. Again, clarification early on would have helped.
Richard did not try to communicate her concerns before posting a blog about it. She did however, attempt to clarify the company and its honesty through the Better Business Bureau.
Richard not realizing her opinion on a company blog, as owner, would be actionable legally.
VMT not clarifying it was not associated with PBS.
VMT did not clarify its company function and what it actually does. This would be the number one communication issue.
Potential solutions and analysis?list and briefly analyze and explain three possible solutions.
The whole situation began because of lack of clarification on both sides. VMT did not provide a script that was clear or in this case the script was not used. The ability of the company to describe its intent was at the ...

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