Please refer to the attached document for the IKEA case study.© BrainMass Inc. brainmass.com June 21, 2018, 10:02 pm ad1c9bdddf
The case study IKEA: Past, Present and Future gives the beginnings and development of IKEA, its growth and stability, its internationalization, and its current challenges. The case study is interesting because it gives a picture of remarkably successful companies. The case study gives details of Ingvar Kamprad's early experience and his passion for selling low priced products. One of the critical turning points in the history of IKEA was the use of a flat pack for furniture. This helped IKEA reduce the cost of furniture. The company was able to make available top class furniture at rock bottom prices. Customers liked the idea of self assembly and the cost savings. IKEA also provided guidance to the customers in making buying decisions and at the same time gave detailed guidance to customers in assembling the furniture. The company started retailing when in 1958 the first IKEA store was opened. According to the case study there were 276 IKEA stores in 36 countries employing 118,000 persons in 2008. The case study says that the sales revenues of IKEA were $27 billion in 2007. There were 9,500 items manufactured by 1,350 suppliers located in 50 nations. The birth of IKEA and its phenomenal growth is unmatched by other furniture makers. IKEA grew from Sweden and spread to different parts of the world. It ...
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