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    Conflict between publishers and authors

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    Most book publishers pay authors a percentage of the revenue from book sales. Explain the conflict that this creates between publishers and authors.
    NOTE: The goal of publishers is to maximize profit.

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    It is a fact that authors and publishers will always be in an adversarial position because the publishers' main goal is to have the maximum profit which includes paying the authors less and the authors would also want to earn as much as possible for their writing.
    On the author's side, they are the ones who are doing the 'job' while the publishers are actually just 'middlemen'. Their main job is to work with the market and inside the bookselling environment. Yes, they spend for printing and publishing of the book but the author still believes that these are nothing compared to the content of the book which is what he is providing. In his thoughts, he should get the highest compensation possible for his work.
    On the other hand, publishers believe that their main goal in doing this job is to earn the highest possible profit. In order to achieve it, they need to get the best author with an affordable rate, minimize printing and other operating expenses, get the lowest marketing costs, and more. It will be fair to think that the publisher risks his money investing on an author who hasn't proven his ability to write books that really 'sell' in the market. Also, the bookselling market has changed a lot since the arrival of the e-books. These e-books cost less because they don't need to be printed and published but they greatly affect the sales of the real books in the market.
    Authors also believe that since e-books don't spend much to become realized, they should be given better compensation. Publishers need to constantly keep up with the rapidly changing books market because if their products don't sell, they don't profit and might be in a losing end.
    The conflict arises between the author's and the publisher's interests which are on the opposite ends. The author wants to get the most out of his efforts while the publisher wants to pay the author the least possible he can. However, there may be a solution to this problem. In most agreements, the authors are paid with a fixed price plus royalty or commission on the sales of the book. This may be good for both of them but it will always be difficult to negotiate. Their interests will always get in the way. It will just be a matter of having priorities. If the author needs to build his credibility to the market, then he will be fine with just a low price for as long as his books are marketed well. When he gets a name as a credible author with books that sell high, then it will be easy for him to demand a higher rate. The same holds true with the publisher. If he can get an affordable author, then he can work more on the marketing of the book so that he can earn more.
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