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CEO Compensation determinants and public awareness

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What should be the determinants for a CEO's salary? I need to have at least three additional determinants.

Also, does public awareness of the CEO's salary influence the branding of an organization? How? I need one negative and another positive example.

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The solution discusses CEO compensation determinants and public awareness.

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The determinants of a CEO's salary should be:

1) Profitability- If the company is being profitable because of the strategic ideas implemented by the CEO; he should be compensated because all the stakeholders and stockholders would be financially benefiting from his strategic efforts as well.

2) Mergers/takeovers- If the company underwent a merger or takeover that was negotiated or due to the CEO, again the stockholders and stakeholders would be financially benefiting ...

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