E-Commerce: Legal, Ethical, and Regulatory Issues for Travelocity.com

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Business, E-Commerce/Internet
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Legal, ethical, and regulatory issues
Hi,
Let's take a closer look through discussion and example, which you can then draw on for your final copy.
1. I need to put together a 350-word paper that describes the legal, ethical and regulatory issues that www.travelocity.com must address.

Ethical issues in e-Marketing, B2B + ethics, marketing standards for advertising ethics B2C site compared to a B2B site.
• Ethics and B2B, legal, & ethical issues. E-business Ethical Issues & Concerns.
• What are Internet ethics and B2B marketing and advertising ethics in B2B and B2C? B2B legal, ethics, regulatory ethical and legal issues with websites B2C & B2B.
http://pwebs.net/marketing/ethics/articles/internetethics.htm

2. I need to also describe how the website handles security, confidentiality, and international issues.

These issues are dealt with through the privacy policy, which is listed at the bottom of the site www.travelocity.com. I uploaded it below for easy referencing:
Example: Privacy Policy (excerpted from the website)
As a Travelocity user, you are in control of all your travel-planning. We know you want to remain in control of your personal information as well. As one of the pioneers in online travel, we realize that earning and retaining your trust is of paramount importance and it's a responsibility we take very seriously, every day.
That's why we've provided this Privacy Policy, which sets forth our policies regarding the collection, use and protection of the personal information of those using the Travelocity website. Personal information means information that can be linked to a specific individual, such as name, address, telephone number, e-mail address and credit card number.
We encourage you to review our Privacy Policy, and become familiar with it, but you should know that we do not sell or rent our customers' personal information to third parties.
Please note that we review our Privacy Policy from time to time, and we may make periodic changes to the policy in connection with that review. Therefore, you may wish to bookmark this page and/or periodically review this page to make sure that you have the current version.

This Privacy Policy explains the following:
• What personal information we collect from you and how we use it
• With whom (if anyone) your personal information is shared
• How you can opt-out of receiving our promotional e-mails
• How you can update or correct your personal information
• What safeguards we have in place to protect your personal information
• Other information you should know about your privacy
What personal information does Travelocity gather from me and how is this information used?
When browsing our site, you are not required to provide any personal information unless and until you choose to make a purchase or sign up for one of our e-mail newsletters or other services as described below. We do not knowingly permit the site to be used by any person under the age of eighteen and we do not knowingly collect any personal information from children (meaning those younger than thirteen years of age). A valid credit card is required to make a purchase on our site.
Making a Purchase
In order to purchase travel and related services through our site, you must provide us with certain personal information such as your name, your credit card number and expiration date, your credit card billing address, your telephone number, your e-mail address and the name or names of the person(s) traveling (if not you). We may also ask you for other personal information, such as your frequent traveler numbers. We require this information so that we can process, fulfill and confirm your reservations and transactions and keep you informed of each transaction's status. If you are making a reservation for one or more travelers other than yourself, you will need to make sure that each of these other travelers agrees, in advance, that you may disclose their personal information to us. For your convenience, we make certain information about your reservation available to you or other persons authorized by you to receive such information. For example, if you forgot your flight number, you or another person authorized by you may retrieve that information from us after providing information sufficient in our eyes to confirm your identity or that such other person is authorized by you to receive that information.
Member Registration
If you choose to become a registered member of Travelocity, you must provide your name, address, telephone number, e-mail address, a unique login name, password, and password validation, and a password hint to help you remember your password. This information is collected on the registration form for several reasons including: (i) personal identification; (ii) to complete air, hotel, car, and other reservations; (iii) to allow us to contact you for customer service purposes, if necessary; (iv) to customize the content of our site to meet your specific needs; and (v) to make product improvements to our site. In addition, we need your e-mail address to confirm your new member registration and each reservation you transact on our site. As a Travelocity member you will also occasionally receive updates from us about fare sales in your area, special offers, new Travelocity services, and other noteworthy items. However, you may choose at any time to no longer receive these types of e-mail messages. Please see our Opt-Out ...