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eCommerce: Brick and Mortar Companies

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How can brick and mortar companies transform to an eCommerce strategy?

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Solution Summary

This solution discusses ways that a brick and mortar company can transform to an eCommerce strategy. Several methods are provided.

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Brick and mortar companies can take a few different strategies to transform into an e-commerce strategy. One of the most crucial steps is to ensure that the company's customer base is adequately established. The brick and mortar company can then devise a strategy that moves the customers from the physical store to an online environment. Management would include the points in the strategy that make the online environment ...

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