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    eCommerce: Brick and Mortar Companies

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    How can brick and mortar companies transform to an eCommerce strategy?

    © BrainMass Inc. brainmass.com December 15, 2020, 10:21 pm ad1c9bdddf

    Solution Preview

    Brick and mortar companies can take a few different strategies to transform into an e-commerce strategy. One of the most crucial steps is to ensure that the company's customer base is adequately established. The brick and mortar company can then devise a strategy that moves the customers from the physical store to an online environment. Management would include the points in the strategy that make the online environment ...

    Solution Summary

    This solution discusses ways that a brick and mortar company can transform to an eCommerce strategy. Several methods are provided.