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Concepts of intermediation, disintermediation

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President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships. You are to compose a memo that briefs Max on the capacity of e-commerce networks and e-business models to reduce administrative expenses.

The memo should be 450-600 words and should include applying the strategic digital marketing channels continuum of the following:

Intermediation: The e-business's information accessed through a brick-and-mortar medical health care or education provider
Disintermediation: The e-business's health care information and services accessed directly, often substituting or bypassing traditional medical service providers
Reintermediation: The e-business's health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection

Reintermediation may also include the e-business's marketing channels strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery.
Support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report.

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It is essential for organizations, large or small, to understand ecommerce from a broad perspective, to learn the basics of underlying technology, to assess the impact of the technology on business processes, to foresee how the Internet may shape the course of the future in our everyday life and business word, and to fully enjoy the benefits of electronic ecommerce in their business practices.

Definition and Concept of Electronic Commerce
"Electronic commerce is narrowly defined as buying and selling products/services over the Internet. The concept has been broadened to include all business activities of a sales cycle. The distinction between Ecommerce and E-business has become blurred. Ecommerce and Electronic Commerce has been used interchangeably, Electronic Business, however, has not been a widely accepted terminology. "1
The literature on electronic commerce and electronic marketplaces has long recognized the importance of intermediaries and the functions they serve. The Internet is most ...

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See Also This Related BrainMass Solution

Cyber-Health: Define intermediation, disintermediation, and reintermediation

President Learner must provide justification for a planned closure of several on-campus physical buildings when sufficient healthcare education programs transfer to Cyber-Health's online learning platform.

You are to compose a brief report on the capacity of Cyber-Health's e-business model and med-teach agent technology to reduce the need for physical classroom facilities, human instructors, and related administrative cost savings. The report should also comment on the capacity of Cyber-Health's online platform and med-teach agent technology to enabling more autonomous student/instructor interaction. Your report should rely on the rationale of the strategic digital marketing channels continuum of the following:

intermediation (e.g., traditional Med Ed learning accessed through a brick-and-mortar medical education facilities
disintermediation (e.g., Cyber-Health healthcare learning accessed directly often substituting or bypassing traditional medical education providers)
reintermediation (e.g., Cyber-Health healthcare learning delivered by utilizing third-party online services for virtual medical labs, medical practice data analysis, course registration and payment processing, or information security protection)
Reintermediation may also include Cyber-Health's e-marketing strategies that combine online click-and-order information access with Med Ed's on-campus brick-and-mortar service delivery.
Support your assertions with links to websites or online services that have implemented the types of digital marketing strategy approaches referenced in your report.

Bascially I think that I need to explain the concepts of intermediation, disintermediation, and reintermediation?

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