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    Compare B2B, B2C, C2C and C2B

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    Short answer question: Explain the differences among B2B, B2C, C2C, and C2B e-commerce. What do the abbreviations mean? Provide an example of each.

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    Solution Preview

    B2B stands for business-to-business commerce and implies that both sides of the transaction are businesses, nonprofit organizations, or governments. An example would be an AllState insurance agency buying computers from Dell. The transaction is between the two businesses (AllState and Dell) and the computers would be used to conduct business at AllState.

    B2C stands for business-to-consumer and implies e-commerce transactions in which buyers are individual consumers. You can the same example as above (Dell ...

    Solution Summary

    This solution "spells out" the abbreviations and gives at least one example for each one. It also gives you hints for tricky true/false questions that might fall into a gray area.