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Maple Leaf Foods: goals, strategy, value, alternatives

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Would like assistance answering the following questions:

1) What is Maple Leaf's strategy (goals, product/market focus/core activities/value proposition?

2) What is your size-up of the hot dog business and Gervin's position as a change agent?

3) Why has Maple Leaf food's experienced these difficulties?

4) What major alternatives exist? what would you recommend?

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Solution Summary

This is a case study for Maple Leaf Foods.
The solution explains overall strategy (goals, product/market focus/core activities/value proposition), size-up of hot dog business and reasons for challenges/difficulties faced by the organisation. The final answer also recommends alternatives for choosing change agents.