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    Internal analysis

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    The vice president of your company has read over your last report, and he has decided that for you to fully understand the social networking industry, you must research a prosperous social networking Web site or company. He explains that you should use the researched social networking Web site as a benchmark and compare it to the needs of your company's developing social networking Web site.

    Be sure to address the following:
    1. Research a prosperous social networking Web site or company, and use it as a benchmark.
    2. Discuss in detail the main objective of the researched social networking Web site or company.
    3. Discuss the benchmark Web site or company's core strengths.
    4. Discuss at what extent the benchmark Web site or company strategy has been built upon a common set of resources and capabilities rather than specific customer needs.
    5. Explain the principal resources and capabilities of the benchmark Web site or company.
    6. Identify the benchmark Web site or company's basis for formulating its strategy.
    7. Explain what core strengths of the benchmark Web site or company would help your company jump into the global marketplace.

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    Internal analysis

    The vice president of your company has read over your last report, and he has decided that for you to fully understand the social networking industry, you must research a prosperous social networking Web site or company. He explains that you should use the researched social networking Web site as a benchmark and compare it to the needs of your company's developing social networking Web site.

    Be sure to address the following:
    1. Research a prosperous social networking Web site or company, and use it as a benchmark.
    A prosperous social networking website that I am researching is Facebook. This social networking website has been operating since September 2006. It allowed any person above the age of 13 with an e-mail ID to become a member. However, Facebook targets adults. The users can update their profiles and communicate with friends about themselves. Further, networks can be organized by workplace, school, and college. Facebook is a social software and it appealed to students and adolescents. It also enables the user to chose the information she wishes to share with her friends. It enables group formation over topics, discussions, and issues. The use of Facebook has become a social status, in fact if a person does not use it means she has a career liability. It also enables blogging, communicating, sharing of information, ideas and cooperative networking. It can be accessed on mobile phones and can be used to add your photos and other attachments.
    2. Discuss in detail the main objective of the researched social networking Web site or company.
    Facebook's main objective is "help connect and share with the people in your life". In reality people use the tool of being connected to expand their business, to expand one's network, have a place to express oneself. From the perspective of ...

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