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Risk Analysis

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How much time and resources should a firm put into risk analysis? What is at stake? Can a firm ever make a completely educated decision about market entry?

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How much time and resources should a firm put into risk analysis? What is at stake? Can a firm ever make a completely educated decision about market entry?

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Firms should put adequate time, efforts and resources into the risk analysis as it can have a significant impact on the achievement of goals and objectives of the organization. However, care should be taken to ensure that the time and resources such as financial costs incurred on such analysis should not outweigh the benefits derived from such efforts. In other ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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