Conflicting Objectives Between Buyers and Suppliers
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What is the relationship between buyers and suppliers? Why may there be conflicting objectives between the two?
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The solution discusses conflicting objectives buyers and suppliers.
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Buyer and seller relationships are both cooperative and conflict filled. In each negotiation, each side wants to gain as much as possible from the other side. While not exactly adversarial, the goal of each is to get the most without losing much.
Buyers want to get the most product for the cheapest amount possible. This is so they can sell the product for a price their customers will be willing to pay. This is true in most cases. Not all ...
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