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Ethics and competitive advantage

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In this debate I have to argue in support of the following statement:

Corporations will be expected in the future to "build a better future" - not only for their shareholders but also for their customers, workers, business partners, community, nation, and the wider world. Those with effective business ethics based on this core value will have an added competitive advantage: attracting and retaining talent and generating positive reactions in the marketplace.

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This is neither a new concept nor an invalid one. Media and public relations often are at odds about the corporate responsibility of many of the world's largest globalized companies. The need for social responsibility is not just entering the conversation, but has taken hold and is expected in terms of how a company is perceived. Many people today are conscious of the "good behavior" of a company and many will choose one company over another based on this perception.

Examples of companies ...

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A discussion of whether effective business ethics are a competitive advantage.

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Cultural Diversity as a Source of Competitive Advantage

Employing team members from around the world for a single, collective effort may allow organizations to achieve cost savings and maximize the impact of human resources. This implies that a manager's ability and skill to create and manage multinational teams is a significant factor in enabling an organization to realize its goals and visions.

What evidence is there to suggest that cultural diversity in a company can be a source of competitive advantage? How can this potential be realized in practice and what are the main difficulties involved? Finally, how do you interpret the concepts of e-ethical leadership and practice in light of what you know about cross-cultural management, and how can these concepts by effectively applied to cross-cultural teams?

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