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Competitive Success in the Fast Casual Segment of the Fast Food Industry

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What factors are critical to competitive success in the fast casual segment of the fast food industry?

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Solution Summary

The factors which are critical to competitive success in the fast causal segment of the fast food industry are provided.

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There are several factors which can lead to a fast food restaurants success of failure:

1) Speed

This is one of the critical factors. How fast can they deliver the food? People are perpetually in a rush, and that could be one of the main reasons why they would purchase a big mac vs. make it from scratch at home vs. waiting 20 minutes for your burger at a place like Denny's.

2) Taste

The food MUST take delicious. If not, people ...

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