Michael Porter has written several books on this subject. He uses the expression "competitive advantage" to indicate how some organizations can catch the wave of change and out-perform their competitors.
Identify two examples of this kind of change. An example is a well-known historic example: beer. Consumers developed a preference for "light" beer and now light beer controls a good deal of the market, replacing "heavy" beer.© BrainMass Inc. brainmass.com October 25, 2018, 4:45 am ad1c9bdddf
Laptop computers are a great example of "competitive advantage." Most people don't even consider a desktop computer anymore. Laptop computers are so much more convenient. People can take them all over the house and wherever they want to go. Microsoft made computing easy for the masses with their Windows ...
Two examples of how some organizations can catch the wave of change and out-perform their competitors are given.
Porter's Competitive Advantage
Please research an organization and determine how their business strategy differentiates them from other organizations in the same industry using Porter's four competitive strategies model.
A brief explanation of Porter's four competitive strategies. A brief explanation of how competitive strategy determines value chain structure. Identify and discuss the competitive strategy that the organization you researched utilizes in order to differentiate them from other organizations in the same industry