Michael Porter has written several books on this subject. He uses the expression "competitive advantage" to indicate how some organizations can catch the wave of change and out-perform their competitors.
Identify two examples of this kind of change. An example is a well-known historic example: beer. Consumers developed a preference for "light" beer and now light beer controls a good deal of the market, replacing "heavy" beer.
Laptop computers are a great example of "competitive advantage." Most people don't even consider a desktop computer anymore. Laptop computers are so much more convenient. People can take them all over the house and wherever they want to go. Microsoft made computing easy for the masses with their Windows ...
Two examples of how some organizations can catch the wave of change and out-perform their competitors are given.