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VRIO framework

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Please use the VRIO framework to describe whether the following actions are a source of competitive disadvantage, parity, temporary advantage, or sustained competitive advantage. Why?

a. Pepsi introduces new environmental friendly packaging for its Sierra Mist product line.

B. Toyota announces employee pricing for all new automobile purchases

c. Johnson & Johnson is able to coordinate the work of its chemists and biologists in the development of new drugs.

d. Sherwin Williams patents a new kind of manufacturing process for their laminate flooring

e. Bill Gates uses the money he has made from Microsoft Computers to purchase the Buffalo Bills football team

**please message me if you have any questions**

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Please use the VRIO framework to describe whether the following actions are a source of competitive disadvantage, parity, temporary advantage, or sustained competitive advantage. Why ( 1 to 2 sentences for each action.

a. Pepsi introduces new environmental friendly packaging for its Sierra Mist product line. This is of temporary advantage to Pepsi. The reason is that environmental friendly packing has got value and it is rare. However, it is temporary because it will be imitated in future.

B. Toyota announces ...

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Define firm performance; competitive advantage, VRIO framework

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3). Assess the merits of the VRIO framework when determining a firm's competetive advantage.

The class is using the book "Gaining and Sustaining Competetive Advantage" by Jay B. Barney published by Pearson/Prentice Hall.

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