Herrestad Company sells two products and the details below will be used.
Total Prod A Prod B
Beginning inventory 0
Units produced 10,000 2,500 7,500
Units sold 8,000 2,000 6,000
Selling price per unit $250 460 180
Variable costs per unit
Direct material 100 280 40
Direct labor 50 50 50
Variable overhead 30 45 25
Variable selling and admin. exp. 10 13 9
Fixed manufacturing overhead 200,000
Fixed selling and administrative 100,000
Production runs (not $) 100 65 35
Number of sales reps (not $) 25 15 10
Herrestad Company receives an offer to make a new product, called C, for a new customer. The customer wants to buy 1,000 units. Product C has the same cost structure as product B with three exceptions. The new customer is only willing to pay $150 per unit, direct materials costs will decrease by $12 per unit and Herrestad does not have to incur any variable selling and administrative expenses.
- Make a table of the expenses and amounts that are relevant for this decision. How much will the sale of this product contribute to the profitability of Herrestad?
- What if the company only pays $140 per unit? How does this change the contribution towards profitability? Make a table to show the difference.
- If you were the manager, would you accept this order? What considerations, other than financial, would enter into your decision?
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Please see the attached Word document and Excel spreadsheet for correct formatting of the charts.
To answer this question, it would be helpful to first make a chart of the information given to us in the problem. The following chart shows the cost structure of Product C:
To see how the sale of this product will affect Herrestad's profitability, we must first calculate the contribution margin of each unit. Contribution margin is defined as: (Selling Price Per ...
Complete explanation of a company manufacturing 2 products. Comparison of direct material and direct labor at different sales prices and resulting profits. Complete explanation with MS Word docs including graphs and MS Excel spreadsheet.
Budgeting and Financing Problems
Darren is 45-year old Caucasian male who is currently in career counseling due to a host of issues that has eventually led to his unemployment for the past year. He is a well-educated man that he has lived in cities all his life, growing up in Chicago and moving to New York and Houston for university and graduate school.respectively. After completing his architecture studies, he lived and worked in LA for a decade after which he moved to Portland, Oregon. As a landscape architect, the primary issue he had in his previous job is his difficulty in getting along with others in a structured environment, especially with his supervisor. He admits that this is a pattern, made the worse recently as while he is currently unemployed, he is also in the process of divorcing his wife and fighting for the custody of their son. Darren's interests are creative and singular pursuits like photography, and digital design. Concurrently, he receives financial help from his parents but feels that their help in all aspects of his life is never enough. SO far as his counseling has gone, he has taken a number of instruments to assess his interests and personality type.
The presenting problem refers to the manner by which the client presents or introduces the issues he or she has to the therapist. The issue here is that clients are not necessarily sure about what to say because they themselves are confused about why they act or feel in certain ways so that the problem the client presents is not usually the true issue, made much worse if the client is embarrassed or afraid to face painful truths. In Darren's case, one of the presenting problems that has come to my notice is his current situation - he appears to be in the middle of a difficult divorce and as such, it is a very stressful time for him - fighting for custody as an unemployed father depending on his own parents for financial support does not bode well for his chances at getting custody of his child. Additionally, there is the problem that he says that he has issues with the supervisor. It could be that because of his personality type, structured environments are just not for him - so the supervisor is not his problem, the system of his employment is.
Stage 1 is all about exploring the problem - making sense of what is presented. In this case, the intake and the proceeding sessions center on talk to mesh out the details that matter, to establish roles and trust and to construct a secure pattern of talk and communication in the therapist-client relationship. Personally, to develop rapport, it would be good to encourage talk and to establish in the client that my intent is only to help him. The measures of confidentiality, of trust - they have to be established here side by side with a non-judgmental and an emphatic stand. Also, by employing active listening skills and interjecting when needed as well as disclosing bits and pieces of my own experience here and there to encourage talk and the notion of relativity and trust, I believe that stage 1 can be effective. Lastly, it will be important for me to employ an informal setting, listing down information and asking questions that relate to the main topic of the discussion so as to encourage the construction of relevant meaning making on the client's part. Thus, I will encourage Darren to talk freely, and ensuring that he does so by encouragement, by active listening. This will all be used to explore his relationship with his soon to be ex-wife, his child, his supervisors and colleagues.
Stage 2 is all about Understanding. This stage is the primary section of the therapy and takes up half the time of the therapy itself. The idea is to truly delve into the main emergent patterns and issues so as to create a clear picture of what's going on. Based on the exploration stage, I will more than likely focus on Darren's employment history as well as the impact of his personal issues on his employment experience. It appears to me that Darren's creative and non-settling personality is all about unique, creative and independent ways of living and doing in dynamic and fast-paced environments. A structured workplace to Darren is difficult and stifling - especially since he has to answer to others which in a way can dampen creativity and limit the experience of artistry and authorship. Additionally, it appears that Darren feels abandoned and 'left alone' by those whom he considers his family - as it is, even if his father supports him financially, he feels all of that is not enough in terms of support provided. Here, I would encourage him to share information about his childhood experiences to further explore that angle - this is a cathartic release for him as well as an important information source in context for me. It is always important to talk about things from Darren's perspective and then rephrasing that from the perspective of another individual in the recalled situation aside from Darren himself.
Stage 3 is all about Action - this stage is a quarter of the entire therapy focused solely on what should be done after the therapy for the purpose of putting Darren through the challenges in his career. While it is clear his personal issues (divorce, child custody, parental conflict) are among the main source of his troubles, another is his lone artist nature - the need for creativity and the inability to handle situations that stifle that lone artist persona. It is important, I believe, for Darren to come to realize his personality type and the kind of work settings that are ideal for him. Having come to a conclusion that creative independence with support is what he needs, then such a work situation is what he should strive to have. Only can such a work situation encourage Darren to settle and to stop from moving from one city to the next where the since of being anchored by a respectable job can help out in his divorce and custody issues. He also needs to at least strive at moving on from his passivity, something essential in improving his interpersonal skills, communication skills and moving on from the feelings of sadness and desperation that has seemed to permeate in his life in the past year.
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• Evans, G. (n.d.) The Three-Stage Framework of a Helping Encounter. Books for Dummies.
• Hill, C. & O'Brien, K. (1999). Helping Skills: Facilitating Exploration, Insight and Action. American Psychological Association.
• Modes of Helping - http://www.sagepub.com/upm-data/18616_chapter3.pdf
• Presenting Problem - http://changingminds.org/disciplines/coaching/process/presenting_problem.htm
• Psychotherapy Process (Exploration) - http://drum.lib.umd.edu/bitstream/1903/1540/1/umi-umd-1331.pdf