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Dangers in compromising eternal values in business.

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What are the practical dangers in giving up the search for eternal or unchanging values in business--such as truth, reality, morals and reason?

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Is business hindered or helped by eternal, absolute standards such as truth, reality, morals and reason? This brief discussion seeks to address that question. Nearly 250 words of original text.

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What are the practical dangers in giving up the search for eternal or unchanging values in business--such as truth, reality, morals and reason?

If eternal and unchanging values are true, then they are an absolute standard upon which a business can be built. I can rest assured that as I pursue these values I will be meeting fundamental needs and desires of my customer base. ...

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