Purchase Solution

Discussing Small Business Management

Not what you're looking for?

Ask Custom Question

Please use the link at the bottom of this post and see pg 519 situation 1. I need help with ideas for question 1,2, and 3. I need to answer the three questions separately and I am just asking for ideas of what can i say. In order to answer the 3 questions, I have to read only situation 1.

Link:
http://books.google.com/books?id=Un28jS2nF9oC&pg=PT544&lpg=PT544&dq=how+do+you+retailers+to+stock+your+product+when+their+shelves+are+already+full?+For+Brian+Levin,+founder+of+Perky+Jerky,+it+meant+talking+store+managers+into+letting+him+give+his+product+away&source=bl&ots=6VFLzdJ0ra&sig=1Nk7tC5AeDOHjx495962KD8jF2Q&hl=en&sa=X&ei=rUi0UOiBPaWZiAKr-YGwCA&ved=0CDwQ6AEwAg

Purchase this Solution

Solution Summary

The expert provides a discussion on small business management.

Solution Preview

The idea of giving away a product for free to consumers is one way to get the product name out there and getting consumers interested in buying the product in the future.""Giveaways have helped introduce more people to our brand and learn what our products are all about," says Frey, whose company is also online and distributes nationally" (Levine, 2012). Many new products are introduced to consumers through the sampling techniques and through giving away free products for consumers to try without expending one cent. The idea is that these consumers will fall in love with the product and then come back to purchase the product. This also creates the word-of-mouth idea in that consumers that love the product will tell all his or her friends about the product whom will also search for said product - buying to try unless they too are able to find the free product giveaways that their friends found. Through sampling and testing scenarios owners can identify the markets needed for them to get their products to the consumers and can create the best marketing scheme that will bring these customers to buy these products. The idea that the product will be what consumers want is usually why business owners use the free giveaways to introduce the product to consumers, but can also help these owners to learn firsthand that the product needs altering to meet the intended consumer wants. Giveaways are also great ways for companies to give to those that are less fortunate and create a write off at the end of the year or to support local shelters as is the case with Frey whose focus is on providing ...

Purchase this Solution


Free BrainMass Quizzes
Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.