"Practical Applications of Healthcare Marketing Ethics"
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Based on the provided article "Practical Applications of Healthcare Marketing Ethics," do you feel that competitors in the healthcare market do an adequate job of following and applying ethical principles as they relate to marketing?
http://remarkamed.com/index.phpoption=com_content&view=article&id=17:practicalapplications&catid=6:frontapage-slider&Itemid=100
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Solution Summary
This solution discusses if competitors in the healthcare market do an adequate job of following and applying ethical principles based upon an attached article. Examples and APA references are included.
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A majority of healthcare marketing focuses on "good feeling" marketing, which inspires consumers to take up healthier lifestyles and utilize facilities to live longer. Recently, many healthcare systems have focused on these issues as well as the importance of an integrated healthcare delivery system. Examples of healthcare marketers utilizing these types of marketing include Kaiser Permanente's "Thrive" campaign and Florida Hospital's Healthy 100 campaign (http://www.brogan.com/blog/innovative-healthcare-marketing-example-13). In each case the marketers are putting the patient's welfare first by bringing the services available to the attention of consumers without encouraging extra services. Assuming the claims are true and accurate than the marketers are being accountable to the public.
NCH Healthcare System takes a different path with their marketing. The organization runs television and social media advertisements featuring smiling patients and healthcare workers stating, "NCH, this is my hospital," while showing ...
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