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Business Ethics of Nike and McDonald's

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Nike and McDonald's:

How would you describe the managerial philosophy of each of the companies you have chosen? What principles are involved? What are the overriding aims, values, and goals of each company?

Which of these models does the companies seem to fit? (The Classical Model of Corporate Social Responsibility, Modified Version of the Classical Model: The Moral Minimum, The Stakeholder Theory as models of Corporate Social Responsibility.)

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How would you describe the managerial philosophy of each of the companies you have chosen? What principles are involved? What are the overriding aims, values, and goals of each company?

The overriding principle of Nike is to meet the demands and needs of the market. For this the company has the principle of innovating, keeping the costs low, reducing prices, and making products that satisfy the needs o the customer. It says its principles are about satisfying dreams. The overriding aims, values and goals are to fulfill customer 'dreams', it should be read as customer needs. The company wants to be internationally competitive at any cost.

The overriding principle of McDonald's is to give back to the communities in which it does business. This is ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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