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    Business Ethics - Cause Marketing

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    Consider the following questions:

    a. Is cause marketing ethical? Why or Why not?

    b. Is it ethical for corporations to profit from a cause? Why or Why not?

    c. Are there limits to profiting from somebody else's tragedy or illness?

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    Solution Preview

    a. Is cause marketing ethical? Why or Why not?

    Cause marketing is ethical, as long as the organization has genuine concern, passion and interest in the cause being supported. Therefore, even if an organization does not gain substantial marketing benefits from cause marketing, it will still be satisfied with an ethical cause marketing campaign, as long as such campaign brings substantial benefit to the real cause being supported via the campaign. Cause marketing is really considered ethical if an organization has real, natural affinity with the cause and the organization genuinely cares for the cause. ...

    Solution Summary

    Business ethics for cause marketing are examined.