Should a marketing manager or a business refuse to produce an "energy-gobbling" appliance that some consumers are demanding? Should a firm install an expensive safety device that will increase cost but that customers do not want? Are the same principles involved in both these questions?© BrainMass Inc. brainmass.com March 21, 2019, 11:30 pm ad1c9bdddf
This involves a combination of marketing and marketing ethics, and does involve the same principle in both scenarios. In analyzing the first scenario, the company refuses to produce an appliance that is a complete energy drain. The appliance is being demanded by customers, indicating that chances are high that the appliance would be an instant success for the company. The company should produce the appliance, but not in its current form. The company should add to their ...