Using your favorite Internet search engine site, find the results of at least one economic impact study conducted for a sport event or facility. Then write at least a 400 word response, making sure to answer the following questions.
Who conducted the study?
How was the study conducted?
What were the key findings and conclusions of the study?
What alternative conclusions exist?
Your response should be at least 400 words in length. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.© BrainMass Inc. brainmass.com October 25, 2018, 7:26 am ad1c9bdddf
In this paper, we will be discussing the economic impact study on 2010 Arctic Winter Games conducted by Econometric Research Limited by using the Sports application of Sports Impact Model Alberta (SIMA) developed by themselves. Further, we will explain about how it has been conducted and the key findings and conclusions of the study along with my recommendations.
The economic impact study on 2010 Arctic Winter Games was conducted by Econometric Research Limited. The study has been conducted by using the Sports application of Sports Impact Model Alberta (SIMA). This model helps in capturing the economic impact of sports related expenditures at the economic regions and in the province level. Location theory and Input-Output analysis can be integrated with the help of new technology used in this model (Downward, Dawson & Dejonghe, 2009). Statistics Canada publishes the economic and technical databases, which can be used in this model. The input data, used in this study, reflects the incremental ...
The response addresses the queries posted in 606 words with references.
The online market for travel services will reach $63 billion...price sensitivity
Details: The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans. The company guarantees that a Priceline.com mortgage is the "lowest-cost loan on the market" and backs this up by paying $300 to any customer who finds a better price.
Visit Internet sources, to see how the Priceline system works. At the Priceline website, follow the link marked New to Priceline, Find out More. Under each of the categories, click on "How it works" to read about the name-your-price process. Then return to the home page and follow several of the links promoting discounted offerings.
Define price sensitivity. Provide relevant examples.
What can you say about the price sensitivity of Priceline's customers?
What effect would Priceline's prices be likely to have on the reference prices customers bear in mind for travel and mortgage services?
How does the company's lowest-cost loan guarantee affect a customer's perception of the product's value?
Objective: Explain how to manage pricing programs.
Discuss the implications of the societal marketing concept.