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    Venturing a product globally through region analysis

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    Explain how a region analysis is done for venturing a product globally.

    © BrainMass Inc. brainmass.com June 3, 2020, 6:53 pm ad1c9bdddf
    https://brainmass.com/business/business-management/venturing-a-product-globally-through-region-analysis-78026

    Solution Preview

    First of all the macro environment of the region will be studied. It will involve the study of following factors:

    Economic Factor: One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income.

    Technological Forces:

    Impact of following factors:

    Efficiency of infrastructure, including roads, ports airports, rolling stock, hospitals, education, healthcare, communication, etc.
    Industrial productivity

    Political Legal regulations: One should also be aware of foreign trade regulations, attitude towards foreign companies as Pfizer wants to aspire to be a multinational company. It has to consider following factors:
    * Political climate - amount of government activity
    * Political stability and risk
    * Government debt
    * Budget deficit or surplus
    * Corporate and personal tax laws
    * Other economic laws

    Societal Trends:
    Demographic factors such as:
    o population size and distribution
    o age distribution
    o education levels
    o income levels
    o ethnic origins
    o religious affiliations
    * Attitudes towards:
    o materialism, capitalism, free enterprise
    o ...

    Solution Summary

    This solution explains how a region analysis is done for venturing a product globally.

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