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    Should an organization have a unified, coherent strategy?

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    Do you think strategy is important? Specifically, is it necessary for an organization to have a unified, coherent strategy? Why or why not? In practice, are strategies the result of a deliberate process or do they simply emerge? What do you think? In the end, what is strategy anyhow? Does strategy matter?

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    Solution Preview

    First, a couple of definitions of strategy for a baseline:

    Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows:
    "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".

    "Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or ...

    Solution Summary

    The 633 word solution gives two cited definitions of business strategy and then answers each of the questions with examples.