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Research Studies

Your paper should contain the following information: Note: Please cite all references, and DO NOT use the Nuremberg Nazi experiments, or the Syphilis experiments from Alabama in the 40's

1. Describe a research study that used human subjects and was properly done from an ethical standpoint. It may be in any field, not just marketing or business.

2. Explain why it was done well based on what you have learned so far.

3. Now, in contrast, describe another study also using human subjects that could have some ethical flaws.

4. Explain why it fell short.

Solution Preview

Your paper should contain the following information: Note: Please cite all references, and DO NOT use the Nuremberg Nazi experiments, or the Syphilis experiments from Alabama in the 40's

1. Describe a research study that used human subjects and was properly done from an ethical standpoint. It may be in any field, not just marketing or business.

2. Explain why it was done well based on what you have learned so far.

3. Now, in contrast, describe another study also using human subjects that could have some ethical flaws.

4. Explain why it fell short.
Step 1
The first study that used human subjects and was done properly from the ethical point of view is : An empirical study on consumer acceptance of products in electronic markets: a transaction cost model, Ting-Peng Liang & Jin-Shiang Huang, Decision Support Systems, Volume 24, Issue 1, November 1998, Pages 29-43,
The study was properly done because 85 human subjects that were familiar with Internet were used to collect information. The study was conducted to ...

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