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Planning method: cost of mailing

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The project is progressing well, and you have now been asked if there is enough time and budget to create and distribute a new marketing mailing. This mailing will be focused on a new international marketplace, so the existing materials cannot be used "as is." The materials will need to be translated (external resource), have different graphics applied, and use different colors. The cost for mailing internationally is twice the cost of the domestic mailing, and the volume is 200,000-250,000 addresses. A mailing list will be purchased for this mailing since it is a new market for the company.

You need to determine the costs of this mailing (internal and external). You also need to determine the resource requirements and identify any conflicts. Jennifer and you have a working session later this week to pull together the information. In preparation for the meeting, create a worksheet (in Excel or other spreadsheet tool) that you can use to create the budget for the new mailing. Pre-populate the worksheet with the components of the estimate and provide directions to Jennifer in a procedures document (in Word) on how to create a three-point estimate for the resulting budget. Be sure to also include the internal costs. Also create a schedule that identifies the deliverables, activities, and resources to produce this mailing. Using the project schedule you created as a group, identify the resources you will use and what conflicts that may create (in Word). Justify your choices.

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The response addresses the queries posted in 744 words with references.

//Before writing about the cost of mailing, it is essential to gain knowledge about the key concept of 'Mailing'. One should know about the basics of mailing, in order to analyze the importance of mailing to the customer in an effective manner.//

Mailing is one of the important tools to contact to the customers in the beginning and establishing phase of a new organization. The business mailing is helpful in acquiring and attracting new customers. It also helps in building and maintaining relations with the customers. The scope of the activities is expanded through it. It is a strong tool of communication with the customers and members, which helps in strengthening the organization and completing the transactions.

//Above is the discussion of the mailing concept and its importance. Moving to the next direction, explanation about the requirement of Company in terms of mailing is to be discussed.//

The mailing list is required for mailing in a new country to establish the business. The company wants to mail letters to 225,000 people, which requires a strong list of addresses. As the country is new for the business, the old material will be of no use. A new mailing list has to be purchased from ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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