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Main Drivers of Perceived Use Value

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What is meant by "perceived use value" and what are its main drivers? Give examples.

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Solution Summary

The response addresses the queries of main drivers of perceived using value posted in 409 words with references.

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The response addresses the queries posted in 409 words with references.

Perceived use value has earned a greater significance as customers use it as their association with particular brands. Marketing managers use it as a tool to analyze the value that they offer to the customers. To have better understanding of this concept as well as its drivers we will discuss it in detail in following section.

Perceived Value

A perceived use value is an opinion of a customer about the value that is offered to him or her by a product or service. It is a specific value of the product, which is little dependent upon its market price and solely depends upon its ability to satisfy the customer requirements ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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