What is meant by "perceived use value" and what are its main drivers? Give examples.© BrainMass Inc. brainmass.com June 4, 2020, 4:20 am ad1c9bdddf
The response addresses the queries posted in 409 words with references.
Perceived use value has earned a greater significance as customers use it as their association with particular brands. Marketing managers use it as a tool to analyze the value that they offer to the customers. To have better understanding of this concept as well as its drivers we will discuss it in detail in following section.
A perceived use value is an opinion of a customer about the value that is offered to him or her by a product or service. It is a specific value of the product, which is little dependent upon its market price and solely depends upon its ability to satisfy the customer requirements ...
The response addresses the queries of main drivers of perceived using value posted in 409 words with references.