Research the Bayer website. http://www.bayer.com/en/homepage.aspx- as well as the web to answer the questions below.
After reviewing of all the documents you can find on the web and in libraries, write a response to the following questions:
What is the most important problem facing the Bayer company?
What recommendation(s) would you make to the Bayer company and in what order of priorities?
How do you balance between your commitment to shareholders and your commitment to the community?
Please site all references.
I cannot write the paper, but I will provide you an outline on what I see as important points.
First economic viability is the most important thing for Bayer to maintain. While they had a downturn like most of the global market, they managed to avoid heavy losses while maintaining a presence in all areas they are found. While expansion is necessary to continue to add diversity in product and methods, acquisition of companies should be carefully considered and not made quickly in this turbulent economic climate. The current news of acquisition of Athenix Corp is costly, but it adds a multi layer of technology for Bayer in terms of agricultural advancements and contributions to sustainable communities through improvement in food production while acknowledging new methods of herbicide and its uses.
I would recommend that Bayer keep two things in focus. Its focus ...
A discussion of the issues that need to be addressed at Bayer and how to prioritize them.