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    Importance of Pretesting questions and Instruments

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    What is the importance of pretesting questions and instruments? What are risks in not doing this? Provide an example that illustrates your response.

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    Solution Preview

    Pre-testing of questions and instruments can help determine strengths and weaknesses of the questionnaire:
    - The survey is measuring what it is intended to measure
    - The survey respondents understand the questions and they do not have any problems in understanding the structure, language or contents of the questionnaire.

    What are risks in not ...

    Solution Summary

    The solution outlines the importance of pretesting questions and instruments.

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