Emergence of enormous global markets
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Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree with this statement? Justify your answer.
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This discusses the emergence of enormous global markets.
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Yes I agree with the statement. Now lot of consumer products are standardized globally. Now the organizations are treating the world as a single market. This is especially true for those products where forces for global integration are strong and force for national responsiveness is weak. For example consumer electronics market. This is also known as global strategy. ...
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