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Discussion Question: Research forecasting and demand.

Research forecasting and demand. As a regional manager of 27 Burger Queens, you are thinking about expanding the number of outlets in your area. How will you forecast demand and not sales? What types of forecasts would you want to create in order to support your decision?

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As a regional manager of 27 Burger Queens, if I were thinking about expanding the number of outlets in my area, I would essentially forecast demand for these new Burger Queens by statistically analyzing the sales data from my previous 27 Burger Queens, which would help me to ascertain how many customers from the area in which I am planning to open new stores are presently patronizing the 27 ...

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