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Crocs: Revolutionizing an Industry’s Supply Chain Model

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How has Crocs redesigned its production process to meet the explosive demand the company has experienced since its inception?

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Crocs was able to cultivate a new innovative production strategy that was unheard prior to their use of this strategy, which they developed into a new supply chain that provided the company with a competitive advantage. Traditionally, industry practice entailed retailers using the placement of large bulk orders for each season's inventory, which were placed many months in advance providing the company with little ability to adjust to changes during the selling season. The Crocs model bucked ...

Solution Summary

This solution discusses how Crocs has redesigned its production process to meet the explosive demand.