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    Cost Benefit and Effectiveness Analysis (CBA and CEA)

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    Define Cost Benefit Analysis (CBA).
    Define Cost Effectiveness Analysis (CEA).
    Then compare and contrast the differences and similarities of a CEA and CBA.
    Be sure to cite your sources of information and provide examples.

    © BrainMass Inc. brainmass.com October 10, 2019, 7:41 am ad1c9bdddf
    https://brainmass.com/business/business-management/cost-benefit-and-effectiveness-analysis-cba-and-cea-591226

    Solution Preview

    Step 1
    Cost Benefit analysis is an approach to finding the strengths and weaknesses of alternatives that satisfies transactions, activates, or functional requirements for a business. Cost benefit analysis is used for justification of investment decision. It gives a basis for comparing projects. The method totals up the equivalent money value of the benefits and costs of the project (b). An example is the cost benefit analysis in a multinational corporation that markets fast food products. ...

    Solution Summary

    This posting gives you a step-by-step explanation of cost benefit analysis and cost effectiveness analysis. The response also contains the sources used.

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