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    An organization's external environment has three components: the remote environment, the industry environment, and the operating environment. Using the Pfizer, Inc. organization chosen for my Strategic Plan, conduct an Environmental Analysis. Describe several major changes that you expect to have a major impact on the remote, industry, and operating environments of Pfizer in the next 10 years. Based on your analysis, create a set of long-term objectives for the organization. Please provide detailed explanation and supporting facts.

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    An organization's external environment has three components: the remote environment, the industry environment, and the operating environment. Using the Pfizer, Inc. organization chosen for my Strategic Plan, conduct an Environmental Analysis. Describe several major changes that you expect to have a major impact on the remote, industry, and operating environments of Pfizer in the next 10 years. Based on your analysis, create a set of long-term objectives for the organization. Please provide detailed explanation and supporting facts.

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    Solution Preview

    The External Analysis Document of Pfizer is attached

    ABOUT THE COMPANY:

    Pfizer is a research-based, global pharmaceutical company. The company discovers, develops, manufactures and markets prescription medicines for humans and animals, as well as consumer healthcare products. The company operates through three business segments: human health (previously named pharmaceutical), consumer healthcare and animal health. It also operates several other businesses, including the manufacture of empty soft-gelatin capsules, contract manufacturing and bulk pharmaceutical chemicals.

    The human health segment includes treatment for cardiovascular and metabolic diseases; central nervous system disorders; arthritis and pain; infectious and respiratory diseases; urogenital conditions; cancer; eye disease; endocrine disorders; and allergies. The top products under this segment include Lipitor (treatment of elevated cholesterol in the bloodstream), Norvasc (treatment of hypertension and angina), Zoloft (anti-depressant for the treatment of depression, panic disorder, obsessive-compulsive disorder in adults and children), Celebrex (treatment of osteoarthritis, adult rheumatoid arthritis, acute pain and menstrual pain), Neurontin (epilepsy medicine), Zithromax (treatment of certain types of bronchitis and pneumonia, for sinusitis and for ear infection), Viagra (treatment of erectile dysfunction), Zyrtec (treatment of year-round indoor and seasonal outdoor allergies and hives), Bextra (arthritis medicine) and Xalatan (glaucoma medicine used for the treatment of open-angle glaucoma and ocular hypertension).

    The consumer healthcare segment of the company markets many over the counter (OTC) medications for oral care, upper respiratory health, tobacco dependence, gastrointestinal health, skin care, eye care and hair growth. The consumer healthcare segment's principal products include Listerine (mouthwash), Listerine PocketPaks (oral care strips), Nicorette (tobacco dependence), Benadryl (antihistamine for allergies), Sudafed (sinus congestion), Rogaine (hair growth), Zantac 75 (prevention and relief of heartburn), Rolaids (antacid tablets), Efferdent (denture cleaner), Neosporin (antibiotic ointment), Visine (eye drops), BenGay (topical analgesic), Cortizone (skin care products), Lubriderm (moisturizing lotions), Unisom (sleeping aid), Desitin (ointments for treatment of diaper rash), Ludens (throat drops) and Purell (instant hand sanitizer).

    Pfizer discovers, develops and sells products for the prevention and treatment of diseases in livestock and ...

    Solution Summary

    Discussion is 1,515 words. The commentary includes discussing all the environments and a set of long-term objectives for the organization. No references.

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