non-rational escalation of commitment
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You and your co-workers had an in-depth discussion about nonrational escalation of commitment. Use your best communication techniques to discuss the following questions: Identify the possible original decisions, the person(s) who could make it, and the person(s) who may escalate the commitment to that decision.
1.Describe the circumstances that led to the commitment being escalated
2.Where do you think the nonrational escalation of commitment may occur?
3.Explain why the escalation is nonrational
4.Discuss the impact of this escalation of commitment.
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You and your co-workers had an in-depth discussion about non rational escalation of commitment. Use your best communication techniques to discuss the following questions: Identify the possible original decisions, the person(s) who could make it, and the person(s) who may escalate the commitment to that decision.
1.Describe the circumstances that led to the commitment being escalated.
The circumstances were that my company had gone on an advertising spree and had exhausted its annual advertising budget during the first ten months of the year. The objective of the company was to increase its market share in the molded plastic toys industry. However, the company had not been able to increase its market share during the first ten months of the year. The company was desperate to increase its market share and so it took an irrational decision of increasing its advertising budget (Brecher. E, 1999), .
2.Where do you think the non-rational escalation of commitment may occur? The circumstances that led to commitment ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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