Explore BrainMass
Share

Explore BrainMass

    Company X in the Marketplace simulation is one of three join

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Company X in the Marketplace simulation is one of three joined in a strategic alliance for the development of product feature technology. One provision of the alliance agreement restricts each member from licensing alliance developed features to companies outside the alliance. Company X has received licenses for two popular features and has been approached by a non-alliance company regarding licenses for those features. Currently, Company X is struggling. A substantial emergency loan was taken in the previous quarter, and the firm is close to bankruptcy. The non-alliance company is offering substantial amounts of cash for the features.

    What are the ethical issues facing Company X?

    Can you envision a way for Company X to license the features to the non-alliance company?

    © BrainMass Inc. brainmass.com October 10, 2019, 3:52 am ad1c9bdddf
    https://brainmass.com/business/business-ethics/company-x-in-the-marketplace-simulation-is-one-of-three-join-439402

    Solution Preview

    Facts:

    Company X is one of 3 companies in a development alliance.
    A restriction is that X cannot license alliance features to companies not in the alliance (one of the 3).
    X is approached by a non-alliance company (we'll call him Y).
    X is financially struggling and used an emergency loan.
    Y wants to bribe ...

    Solution Summary

    Company X in the Marketplace simulation is one of three joined in a strategic alliance for the development of product feature technology. One provision of the alliance agreement restricts each member from licensing alliance developed features to companies outside the alliance. Company X has received licenses for two popular features and has been approached by a non-alliance company regarding licenses for those features. Currently, Company X is struggling. A substantial emergency loan was taken in the previous quarter, and the firm is close to bankruptcy. The non-alliance company is offering substantial amounts of cash for the features.

    What are the ethical issues facing Company X?

    Can you envision a way for Company X to license the features to the non-alliance company?

    $2.19