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Purpose of Business

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"Saying that the point of business is to produce profit is like saying that the whole point of playing basketball is to make as many baskets as possible. One could make many more baskets by having no opponent. The game and styles of playing the game are what matter because they produce identities people care about. Likewise, a business develops an identity by providing a product or a service to people. To do that it needs capital, and it needs to make a profit, but no more than it needs to have competent employees or customers or any other thing that enables production to take place. None of this is the goal of the activity. Businesses and business people exist in market economies to form identities that are recognized by others as respectable due to their usefulness or excellence." (Spinosa, Flores, & Dreyfus, 1997)

1) Analyze what the author was saying about the relationships that exist between the strategic intent, business model, and profit, or net income, of a business or organization. Provide a description of the role the author believes these play in the guiding purpose of a business.

2) Discuss how your ideas are different from those expressed in other quotations.

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Solution discusses responses to the following questions: (Spinosa, Flores, & Dreyfus, 1997)

1) Analyze what the author was saying about the relationships that exist between the strategic intent, business model, and profit, or net income, of a business or organization. Provide a description of the role the author believes these play in the guiding purpose of a business.
2) Discuss how your ideas are different from those expressed in other quotations.

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"Saying that the point of business is to produce profit is like swaying that the whole point of playing basketball is to make as many baskets as possible. One could make many more baskets by having no opponent. The game and styles of playing the game are what matter because they produce identities people care about. Likewise, a business develops an identity by providing a product or a service to people. To do that it needs capital, and it needs to make a profit, but no more than it needs to have competent employees or customers or any other thing that enables production to take place. None of this is the goal of the activity. Businesses and business people exist in market economies to form identities that are recognized by others as respectable due to their usefulness or excellence." (Spinosa, Flores, & Dreyfus, 1997)

1) Analyze what the author was saying about the relationships that exist between the strategic intent, business model, and net income of a business or organization.

- For starters, how are the TERMS (strategic intent, business model, and net income) defined?

STRATEGIC INTENT
The Small Business Chronicle says, "Strategic intent is more than unfettered ambition. It encompasses an active management process that focuses the organization on the essence of winning. It is stable over time and lengthens the attention span of the company. Because it involves a broad and long-term target, it should be worthy of the personal ...

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