Module 3 - Marketing Analysis and Introduction
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Health Services in a Rural Community: A Report on Project Feasibility, as a final project.
Providing healthcare services to residents in rural areas has presented increased challenges that include access and cost. You will be using a case study that focuses on Pocahontas Memorial Hospital located in Pocahontas County, West Virginia. For case study details, go to www.pmhwv.org.
Pocahontas Memorial Hospital (PMH) would like to offer a comprehensive satellite health clinic within Pocahontas County. You have been contracted to prepare a report for the PMH Board of Directors that will guide them in determining the feasibility of doing this.
Below is the help I need.
1. Introduction: This is where you introduce your audience to what this report will cover.
2. Market Analysis
In your market analysis, identify the segments (potential patients, physicians, etc.) and provide a summary of your findings. I agree with your thoughts in terms of looking at potential market to capture non-existing customers. However, I would suggest looking at current customers to see what the trends are for liking the services/products. Expanding your products and services to capture opportunities is definitely the way to go. However, with market analysis for this project, don't forget to research the potential workers in the hospital including volunteers, its neighboring competitors, etc.
3-4 pages in length
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Marketing analysis and introduction is examined.
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http://www.hrsa.gov/ruralhealth/pdf/rhcmanual1.pdf
Pocahontas Memorial Hospital (PMH) would like to offer a comprehensive satellite health clinic within Pocahontas County. You have been contracted to prepare a report for the PMH Board of Directors that will guide them in determining the feasibility of doing this.
Below is the help I need.
A feasibility analysis is needed to determine whether or not the hospital can feasibly implement the necessary planning and resources to offer a comprehensive satellite health clinic within Pocahontas County. The current scenario at the hospital is dire in regard to the fact that it is located within a poor rural county wherein residents in the county live on a median income of $32,000 a year with 19% of the county's approximately 9,000 residents living below the poverty line. Therefore, because PMH is the only hospital serving the community, the hospital's Emergency Department is grossly overutilized as it experiences approximately 4,000 patient episodes each year. Without a comprehensive satellite health clinic, the high costs associated with "non-emergency" treatments, which represent a majority of the unnecessary visits to the ER, represent an expensive and non-profitable issue for the hospital.
The rural nature of the hospital places it in a precarious position as rural hospitals are increasingly becoming insolvent, and either merging with others or being forced to shutter and close. This is a result of the wasteful spending and high costs associated with unnecessary ER visits that often result in the hospital not being reimbursed for their services as a result of patients lacking insurance. Therefore, in reference to the feasibility analysis, it is feasible that the hospital will require a comprehensive satellite clinic to remain solvent into the future.
PMH must determine their environmental needs when assessing the efficacy of investing in a comprehensive satellite health clinic such as the ...
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