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JTI's Travel Products Stores

You have been asked to apply your decision-making skills and analysis to the merchandising of JTI's travel product stores. Much of the floor display space is taken up by the innovations department which contains highly successful innovative products such as luggage with a built-in compression valve and a tool to reduce most air space taken up by packed items. Because of competitor store offerings, JTI leadership is considering eliminating the camping equipment department and using that space to further expand the innovations department. JTI has requested that your team evaluate the impact of this decision. Discuss the type of accounting quantitative data you will need to evaluate this decision.

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You have been asked to apply your decision-making skills and analysis to the merchandising of JTI's travel product stores. Much of the floor display space is taken

You have been asked to apply your decision-making skills and analysis to the merchandising of JTI's travel product stores. Much of the floor display space is taken up by the innovations department which contains highly successful innovative products such as luggage with a built-in compression valve and a tool to reduce most air space taken up by packed ...

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This posting discusses the merchandizing of JTI's travel product stores. It also explains how the company competes in its market.

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