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    What are some nonfinancial performance measures? What do they tell us about the performance of an organization? Why is it important for managers to include nonfinancial performance standards in their analysis of their operations?

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    Non financial performance measures include improvement in customer satisfaction and quality levels, as measured by customer feedback and surveys, improvement in brand awareness/reputation, employee satisfaction levels, market share, etc.

    Non-financial performance measures are also important as the financial measures because they directly affect the performance of the organization and longer term growth prospects. These measures provide a good overview of the strengths and weaknesses of the organization.

    It is extremely ...

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    What are some nonfinancial performance measures? What do they tell us about the performance of an organization? Why is it important for managers to include nonfinancial performance standards in their analysis of their operations?

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