Quizzes - BrainMass

1

The “S” in SWOT refers to:

Strategy

Social responsibility

Strategic marketing

Strengths

Solvency

2

The SWOT Analysis is most commonly used for:

Strategic planning

Accounting

Organizational charts

Staff scheduling

Corporate governance

3

In a SWOT brainstorming session, the following are important:

Several people should be involved for multiple perspectives

Ground rules should be established

All ideas should be listed and not just those deemed “worthy”

All members should participate

All of the above are important

4

Who should participate in a SWOT Analysis?

A diverse group of people from all levels of the organization

Only the Board of Directors

A special strategic planning commission

Only Human Resource staff

One director from each department or area

5

Who will find a SWOT Analysis useful?

A start-up business

An ongoing business

Community groups

Nonprofit organizations

All of the above

6

Some potential advantages of doing a SWOT analysis are:

Team-building and individual motivation

Loss of revenue and cash flow

Hiring and recruitment

Reduced product or service satisfaction

All of the above

7

An example of a “threat” could be:

A new, competing company

Weak suppliers

A small facility

A wider distribution network

Satisfied consumers

8

An example of a “weakness” might be:

An economic downturn

Political instability

Staff unknowledgeable about technological improvements

A change in consumer buying trends

All of the above

9

The “o” in SWOT stands for:

Organization

Opportunities

Outsourcing

One-to-one marketing

Optimism

10

Recommended follow-up for a SWOT Analysis includes:

Improving on weaknesses and turning them into strengths

Maintaining and building on strengths

Acting on opportunities in the environment

Avoiding threats that could affect business

All of the above