Explore BrainMass

Explore BrainMass

    Hypothesis Testing for Mean Difference

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    P 21
    A market research firm used a sample of individuals to SELFIII rate the purchase potential of a
    particular product before and after the individuals saw a new television commercial about
    the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values
    indicating a higher purchase potential. The null hypothesis stated that the mean rating
    "after" would be less than or equal to the mean rating "before." Rejection of this hypothesis
    would show that the commercial improved the mean purchase potential rating. Use
    a = .05 and the following data to test the hypothesis and comment on the value of the

    Purchas Rating Purchase Rating
    Individual After Before Individual After Before
    1 6 5 5 3 5
    2 6 4 6 9 8
    3 7 7 7 7 5
    4 4 3 8 6 6

    © BrainMass Inc. brainmass.com June 4, 2020, 3:52 am ad1c9bdddf

    Solution Preview

    Let me list a table for the data

    X1 X2 d d*d
    5 6 -1 1
    4 6 -2 4
    7 7 0 ...

    Solution Summary

    The solution gives detailed steps of hypothesis testing on mean difference using the example of market research firm. All formula and calculations are shown. Finally, conclusion is stated clearly.