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    Frequency Distribution Scenario for Motivating Buying Habits

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    Scenario: Your boss has asked you to analyze the ages of your customers to get a better idea of what might motivate their buying habits. Outside research has shown that different age groups buy products for different reasons. And that different age groups buy different kinds of products. Your boss developed a survey that was sent to 200 of your customers and simply asked their age and income level. 124 customers responded and received a gift card for $25 towards their next purchase. See the Data section below for the raw data.
    Requirement
    Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or ??). Once you have created this histogram, determine the mean, median and mode.
    Then write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes.
    Data: Download the Word file Case 2 Data.docx or the Excel-based data file Case 2 Data.xls with the data of ages of the 124 customers. Use this data in Excel to create your histogram.
    Expectations
    Analysis
    • Accurate and complete analysis in Excel using the Histogram function.
    Written Report
    • Length requirements = 4-5 pages minimum (not including Cover and Reference pages)
    • Provide a brief introduction/ background of the problem.
    • Complete and accurate Excel analysis.
    • Written analysis that supports Excel analysis, and provides thorough discussion of assumptions, rationale, and logic used.
    Complete, meaningful, and accurate recommendation(s).

    © BrainMass Inc. brainmass.com October 10, 2019, 8:19 am ad1c9bdddf
    https://brainmass.com/statistics/descriptive-statistics/frequency-distribution-scenario-motivating-buying-habits-619031

    Attachments

    Solution Preview

    I am attaching the Excel spreadsheet into which I had the data and made the histogram and other calculations, as well as a .pdf file providing the ...

    Solution Summary

    This exercise shows how to use Excel to calculate histograms and descriptive statistics on a single variable.

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