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Misconstruing and Misinterpreting research data

It is easy to mislead readers of research especially when statistics and/or numerical data are involved. Interpretations can be skewed to meet the needs of the entity putting out the data. As consumers of products, we are constantly bombarded by data that is inaccurate or misconstrued to meet the needs of the market. Is there any other marketing strategies that use this tactic?

This refers to the conflict of interest in corporate and government funding of sociological research. Please discuss.

Solution Preview

See the attached file.

I'm not 100 percent sure what the question is. The subject matter is "conflict of interest in corporate and government funding of sociological research." You talk about how data can be manipulated to fit an agenda and that (I'm guessing) marketers and advertisers employ this tactic. "Are there any other marketing strategies that use this tactic?" is where I'm confused. It seems like that IS a marketing strategy. The tie to research funding also baffles me.

All that said, I did a search in my university's library for "marketing strategy", "data", "data misuse" and "ethics" or combinations thereof. I found some interesting articles, but none that really help me with the question about "other marketing strategies". Therefore, I'm going with my own interpretation of the question and trying to give an adequate answer for it.

I ...

Solution Summary

The solution provides a discussion on the topic of green marketing and misleading research as well as skewed interpretations and conflict of interests between funding bodies.

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