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sampling technique

A manufacturer of hair care products in the U.S. would like to find out how satisfied consumers are with the shampoo they are currently using. The information is important because the manufacturer wants to produce a product that satisfies the consumer's needs.

1) What sampling technique, listed in Figure 15.2, on page 333, will you recommend for the study? Why? Be specific.
2) What is the right sampling technique, and how would you draw the sample based on this sampling method?
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The Human Resources department at your company has asked you to assist in the task of determining the starting salaries that should be offered to management trainees. In the past, the HR department has gathered information from some management trainees, who reported the name of a competitor from which they received another offer and the size of their starting salary. The HR department thinks that these statistics may be biased and wishes to approach the whole task more systematically. This is why it has enlisted your expertise to determine the situation with respect to the last group of trainees hired.

1) Describe how you would select a sample of respondents to answer the question of starting salary offers.
2) What kind of nonsampling errors would you anticipate occurring with your approach, and how would you control for them?
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A manufacturer of hair care products in the U.S. would like to find out how satisfied consumers are with the shampoo they are currently using. The information is important because the manufacturer wants to produce a product that satisfies the consumer's needs.

1) What sampling technique, listed in Figure 15.2, on page 333, will you recommend for the study? Why? Be specific.
If I was gathering information about hair product consumers and their satisfaction with their current shampoo, I would conduct a simple random sample. The manufacturer of hair care products wants input from a variety of people about their shampoo satisfaction. There are no specifics about the people, so the best bet is to simply choose people at random and asking them questions regarding what shampoo they use and what they like/dislike about this particular product.

2) What is the right sampling technique, and how would you draw the sample based on this sampling method?
The right sampling method depends on many different factors. First you must look at the target ...

Solution Summary

This tutorial explicates sampling techniques carefully.

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