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Cash flow management

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Identify and provide a detailed explanation of which company (Kraft Foods and General Mills) has been better managed from the perspectives of profitability, asset utilization, risk management, & cash flow management for the years ending 2004, 2005, and 2006.

Please provide references for the data for further analysis.

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Cash flow management is articulated.

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In financial analysis, we need qualitative information and try to read between the numbers. We have to ask all the right questions. Over the years, there are some ratios, which have become more popular and handy for rule of thumb analysis of financial statements. Our purpose in this note is not deride them but to advice the reader to use them properly to derive the correct results.
Ratio analysis can also help us to check whether a business is doing better this year than it was last year; and it can tell us if our business is doing better or worse than other businesses doing and selling the same things. In ...

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